A Look at The Newly Approved $26 Billion Rogers/Shaw Merger Deal

By Mika Takashi Apr 3, 2023

The Rogers Communications and Shaw Communications merger deal has been one of the most significant events in Canadian telecommunications in recent years. This landmark transaction, valued at approximately $26 billion, has created a telecommunications giant that will reshape the industry landscape. This article will explore the merger’s implications, potential benefits, and potential drawbacks.


Rogers Communications, founded in 1960, has been one of Canada’s leading communication and media companies. Its services include cable television, wireless communications, home phone services, and high-speed internet. On the other hand, Shaw Communications, established in 1966, is a dominant player in the western Canadian market, with offerings such as broadband internet, cable television, and phone services.

The Merger Deal

In March 2021, Rogers Communications announced plans to acquire all of Shaw Communications’ outstanding shares, marking a new era for Canadian telecommunications. The deal, valued at approximately $26 billion, includes Rogers’ assumption of Shaw’s debt. The transaction received approval from the Canadian Radio-television and Telecommunications Commission (CRTC) and other regulatory bodies after months of deliberation.

Potential Benefits

  1. Enhanced Infrastructure and Service Offerings

The merger of these two telecommunications giants is expected to result in enhanced infrastructure and service offerings for Canadians. The combined entity will be better positioned to invest in network improvements, with the potential for faster internet speeds and more reliable service. Furthermore, the merger will help accelerate the rollout of 5G technology across the nation, ultimately benefiting consumers, businesses, and the economy.

  1. Increased Competition in the National Market

The Rogers/Shaw merger deal has created a stronger national player to compete with the other two major Canadian telecommunications providers, Bell and Telus. This increased competition could result in better pricing, service packages, and customer service, as each company seeks to gain a competitive edge in the market.

  1. Improved Rural Connectivity

Rural areas have long struggled with inadequate internet and telecommunications services. The merger of Rogers and Shaw could address this issue by enabling the combined entity to invest more heavily in rural infrastructure. This would lead to better coverage and more reliable services for remote communities, helping to bridge the digital divide in Canada.

Potential Drawbacks

  1. Reduced Competition in the Western Canadian Market

While the merger may increase competition at the national level, there are concerns that it may have the opposite effect in the western Canadian market. With Shaw’s acquisition by Rogers, western Canada may see a reduction in the number of competitors, potentially resulting in less choice and higher prices for consumers.

  1. Job Losses and Corporate Restructuring

As is common with large-scale mergers, there may be job losses and corporate restructuring. The integration of Rogers and Shaw could lead to the elimination of redundant positions, negatively impacting some employees. However, Rogers has committed to maintaining a strong presence in western Canada and has pledged to create new jobs in areas such as engineering and customer service.

  1. Regulatory Concerns

The Rogers/Shaw merger deal has raised concerns about the concentration of market power within the Canadian telecommunications industry. Critics argue that the combined entity could have too much influence over pricing and service offerings. However, regulatory bodies such as the CRTC have approved the merger, with the expectation that the combined company will continue to operate in the best interests of Canadian consumers.


The Rogers/Shaw merger deal marks a significant milestone in Canadian telecommunications history. The combined entity is expected to bring about improved infrastructure, accelerated 5G rollout, and potentially better service packages for consumers. However, the merger also raises concerns about reduced competition in western Canada, job losses, and potential regulatory issues.

As the newly merged Rogers and Shaw continue to integrate, Canadians will be watching closely to see how the deal impacts the industry and consumer experiences. The success of the merger will ultimately depend on the combined company’s ability to strike a balance between realizing synergies and addressing the concerns raised by critics. If the new entity can maintain healthy competition, invest in infrastructure, and deliver improved services to all Canadians, the Rogers/Shaw merger could signal a bright future for the nation’s telecommunications landscape.